YOU ARE BUYING 1 GALLON DILUTED BLUE MOON POND DYE. ITEM WILL SHIP IN A 1 GALLON CONTAINER WITHOUT BLUE MOON LABEL. PICTURE SHOWN MAY NOT REPRESENT PACKAGING! The difference between us and others is that we tell you it is diluted where they do not! Even though it is diluted it is still at 27% strength, which is still much stronger than the competition. You decide, but the others say that they treat 160,000 gallons of water or 1 acre of water. Maybe someone should tell them that there is 325000 gallons to 1 acre of water! Or maybe they should get a clue on what they are selling! Or maybe they need to stop lying about the product! ENDURANCE! Blue Moon pond dye™ is concentrated and long lasting. 1gallon will create a beautiful deep blue 1,600,000 gallons or almost 5 acre feet. Actual coverage may vary based on water quality. SAFE. Blue Moon pond dye™ is a specifically formulated dye that is environmentally safe, non-toxic, bio-degradable and has been certified by NSF International to the ANSI/ NSF Standard 60 Drinking Water Standards. When used in the proper dilutions it is harmless to wildlife. Blue Moon ® Lake and Pond products are specially formulated versions of the dye Acid Blue 9 and may be used in lakes, fountains and ponds to create an attractive natural deep blue look that will enhance a water body’s natural beauty. It is important to note the floating leafed plants such as lilies are not affected if they have already surfaced. Should product contact the leaves directly some discoloration may occur on the end of the plant leaves. USAGE INSTRUCTIONS: Apply directly to water body from bottle, usually from the shore or slow moving boat. the wind and water current will mix the dye throughout the entire body of water. APPLICATIONS: • Color enhancements in fountains • Decorative coloration of lakes and ponds • Decorative coloration of golf course holes ITEM may SHIP IN safe containers other than shown